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The Account Behaviour Formula

by Ben Winn

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Announced publicly at the 2018 CS100 Conference, the Account Behaviour Formula is a tool meant to simplify overly complex weighted health scores, and tell you what know you really want to know: how an account is going to behave.

Are they going to renew and/or grow their contract? Churn without notice? Go to a competitor? The Account behaviour formula (ABF) can help you determine these key pieces of information, based on two simple factors.